Research Task Two : Who are Condé Nast?

 Research: 

From Condé Nast website:

'We exist to create and champion the exceptional'

'We are here to entertain, surprise & empower' 

'We are committed to the best of the best' 

A collection of more than 6,000 individuals, serving 37 brands in 26 languages, spanning 32 markets worldwide such as China, France & Italy

The Condé Code:

Provide diversity of perspectives, opinions & skill-sets

Push themselves to find voices that may have something important & necessary to say but have been historically ignored

Are 'passionately curious', seeking to understand & ask the hard questions to get closer to truth & understanding

Venture beyond comfort & actively seek out alternate perspectives

Creativity is their defining characteristic, continually innovating as a company

Push themselves to stay at the forefront of art, design, entertainment etc

Hold importance on earning trust, acting with respect & integrity

Production/distribution

Print, video & film, digital, audio & social

Founded in 1909 by publisher Condé Montrose Nast, after purchasing a weekly social gazette from New York (Vogue) 

More than 1 billion consumers 

Titles include Vogue, The New Yorker, GQ, Glamour & many more

Response:

Condé Nast are a renowned publication company that produces some of the world's top magazines including Vogue, GQ, Glamour, Allure & many more through a plethora of different formats such as print, video & film, digital, audio & social, ensuring a widespread variety of content forms to appeal to every type of the 1 billion consumers the company receives. Of the 1 billion consumers, the magazines typically appeal to a middle class AB audience, with sophisticated tastes in fashion, style & culture.

When it comes to their readers, Condé Nast hold importance on trust, acting with respect & integrity. This reliability ensures that their audience keep coming back, knowing their products are the best quality that they will receive.

The Company was founded in 1909 by Condré Montrose Nast after purchasing a weekly social gazette (Vogue),  which quickly expanded to obtaining numerous other titles, being able to provide a large variety of content within their magazines, leading to a growth in a reliant audience that allowed the company to gain resounding success. In the present day, Condé Nast is made up of a collection of more than 6,000 individuals, serving 37 brands in 26 languages, spanning 32 markets worldwide such as China, France & Italy; a stark difference to the company's early days starting from one individual.

Condé Nast has a set of key values they pride themselves on following within their products; The Condé Code. This code emphasises the importance of providing diversity in the opinions, perspectives & skill sets of their employees, pushing themselves to find voices that may have something important & necessary to say but have been historically ignored, defining themselves as being 'passionately curious', seeking to understand & ask the hard questions to get closer to truth & understanding. Overall, Condé Nast strives in it's modernity, being up to date with where the world is, setting the trends instead of following them; creativity being their defining characteristic, continually innovating as a company that push themselves to stay at the forefront of art, design & entertainment etc.