Research:
Tatler:
(front cover example)
Cover price: £5.99
Released monthly
Paid print subscriptions (Jan-Dec 2024): 11,113
Paid digital subscriptions (Jan-Dec 2024): 7,185
Print favoured over digital
Current editor: Richard Dennen (since 2018)
Cover a wide variety of topics that appeal to middle class, sophisticated readers including style, beauty royals, travel & schools
Focuses on gossip from high society & politics; call themselves "The original social media"
Introduced 3rd July 1901 by Clement Shorter
Named after original literary & society journal founded in 1709
Was originally titled The Tatler & sold weekly
Retitled in 1965 to London Life, however 'Tatler' title restored in 1968
Scandal in 1968 when Guy Wayte, who's group owned the magazine was convicted of fraud in 1980 for inflating the circulation figures from 15,000 to 49,000
Became a monthly magazine in 1977
Available in both print & digital formats
It's readership is the wealthiest of all Condé Nast magazines, surpassing Vogue
Most popular annual supplement "The Little Black Book" which provides information on those deemed the most attractive; those featured are typically aristocrats, investment bankers alongside other celebrities
British Vogue:
(front cover example)
Cover price: £3.99
Paid print subscriptions (Jan-Dec 2024): 40,065
Paid digital subscriptions (Jan-Dec 2024): 16,617
Released monthly
Targets majority female middle class audience
Physical copy more popular than digital subscriptions
Seen as 'coffee table book' looks good to have as a physical copy
Current editor: Chioma Nnadi, first Black woman to be head of editorial content at the publication
Based in London
First published in 1916
British edition of the original American Vogue
Success based upon ad revenue rather than sales revenue; deemed more commercial than other editions of Vogue
The most profitable British magazine
Believed to haven't really taken off until after third editor, Alison Settle was appointed in 1926
In June 2020 Dame Judi Dench became the oldest person at 85 to be on the front cover
Uses multiple social media platforms to gain a widespread audience
British GQ:
Deputy Global Editorial Director: Adam Badaiwi
Started off quarterly a year, changed to monthly in 1970
Bought by Condé Nast in 1979
Paid print subscriptions (Jan-Dec 2024): 12,850
Paid digital subscriptions (Jan-Dec 2024): 8,962
Targets a male, middle class audience
Physical copy subscriptions more popular than digital copy subscriptions
British edition of US owned magazine
Annual 'man of the year' feature, celebrating individual man from pop culture of that year
Features fitness, style, fashion, sports, interviews with male celebrities
multimedia, features videos & social media platforms for widespread viewership
Vanity Fair:
Paid print subscriptions: 8,707
Digital subscriptions: 2,956
Started being published in the UK in 1991
Editor in chief: Radhika Jones
Features style, celebrities, Hollywood, politics, royals
Includes podcasts section on website, stands out amongst other magazines
Aimed at a middle class, educated audience
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